Neighbor-to-Neighbor

California Volunteers Office of the Governor’s Neighbor-to-Neighbor campaign is a call to action for neighbors to connect with one another through community service and volunteerism to build more resilient communities, combat social isolation, inspire climate action and disaster response.

Role: Senior Content Producer/Designer | Wondros

Campaign Results

Overall, our campaign served 345M impressions and drove 540K site visits and 5.4K sign-ups, marking a significant milestone for a more connected and prepared California.
In addition, the campaign garnered 863K total ad clicks, while our click-through rates soared above industry averages.
Our strategy significantly expanded our network of dedicated volunteers. Leveraging memorable ads, access to popular platforms, and influential voices, our campaign boosted brand recognition by 37% and effectively reached diverse audiences.
Within the campaign's first month, we successfully increased awareness of Neighbor-to-Neighbor for total respondents (+15%) and across several age groups, most notably among Californians ages 35-54 years, who saw a strong significant lift (+37%).
A post-campaign survey showed that general respondents saw an impressive lift in their knowledge of ways to get involved in their community (+7%). In comparison, among volunteers, this lift was even higher (+11%).