All of Us

 

the National Institutes of Health’s All of Us Research Program is a historic effort to gather data from one million or more people living in the United States to accelerate research and improve health.

ROLE: Senior Content Producer & Designer | WONDROS

← BACK

 
 

Year 5

NEW CONTENT STRATEGY: social-firsT REELS created For Instagram and Facebook to emulate content creator-style tiktok Videos (Primarily Created from repurposed Footage).

TARGET KPI: SHARES

 

#Reasons4research Organic + Paid Campaign, Jan-Apr 2023

Target KPI: Impressions

Result: 11.4M Total Impressions & 55K clicks

 

top-performer overall on Facebook with 948K impressions (38% of platform total)

Achieved Record KPI for Site Visits & Program Account Creations in Feb 2023

top-performer Overall on Instagram with 363K impressions (18% of platform total) & 0.67% CTR

Tied Record KPI for Program Account Creations in March 2023

 
 

Broke record KPI for Program Site Visits in April 2023

 

General PRogram Messaging

 
 
 
AoU_NAT_Pumpkin_Eng_IG_V2_101818_VK.gif
AoU_IG_Animated Bus Boomerang_Eng_IG_v2_100518_VK.gif
AoU_NAT_Thanksgiving Stop Motion_Eng_Social_V2_110218_VK.gif
 

Messaging for Program Researchers