All of Us
The National Institutes of Health’s All of Us Research Program is a historic effort to gather data from one million or more people living in the United States to accelerate research and improve health.
Roles: Senior Content Producer/Designer, Content Producer/Designer | Wondros
Year 5 Content Remix, Jan 2024-Present
Strategy: Leverage new tools and respond to trends to create platform-native content
Target KPI: Shares
Result: 96% Increase in Shares
#Reasons4Research Organic + Paid Campaign, Jan-Apr 2023
Strategy: Simplify complex concepts for diverse audiences to gauge interest & participation in health research.
Target KPI: Impressions
Result: 11.4M Total Impressions & 55K clicks
Top-performer overall on Facebook with 948K impressions (38% of platform total)
Achieved record KPI for site visits & program account creations in Feb 2023
Tied record KPI for program account creations in March 2023
Broke record KPI for program site visits in April 2023
Top-performer overall on Instagram with 363K impressions (18% of platform total) & 0.67% CTR
General Program Messaging
Messaging for Program Researchers
